Wonder Gems – Gemstone subscription box – primary logo

Wonder Gems is a monthly gemstone subscription box. Each box is filled with 4-6 unique crystals and an accompanying item like essential oils or gemstone jewelry. They were founded in 2015 and grew massively over the last years.

They wanted to go for a dreamy and magical look. The color palette uses soothing and refreshing green colors instead of the typical purple shades that are used in the industry. The little handcrafted crystal icon is combined with a heart to show the love and care that goes into creating the gemstone boxes.

Deliverables: Brand identity, sticker, branded packaging paper, box design, custom gemstone cards

Brand Words: Spiritual, Soothing, Inspirational, Magical, Refreshing, Kind-hearted

Industry: Subscription boxes, health & wellness

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