Amy’s Western Hats is a western hat business that is located at a traditional ranch in South Australia. The business owner Amy sells handmade, high-quality felt and straw hats for women.

She was looking for a branding that feels natural and reflect the farm/ranch life, but also show the premium side of her business. We’ve created a branding with earthy and natural colors and paired it with a memorable blue shade. I’ve designed a custom illustration and used a mix of script and rustic fonts to archive a traditional and handmade- but also feminine and premium look.