The Fluffy Farm is a little Alpaca Farm in New Zealand and the home of 50 cute Alpacas. The farm owners Mia and Oliver reached out to me just a few months after they opened their doors to visitors. The Fluffy Farm offer unique Alpaca Experience Tours and also has a souvenir shop with handmade goods and a little café.

Mia and Oliver were looking for a branding that feels natural and speaks directly to families – their target audience. I’ve created a brand identity that is made of natural colors, a friendly logo typeface and an alpaca illustration.

Deliverables: Brand strategy, brand identity, tote bag design, business card, Alpaca Experience ticket variations

Brand Words: Friendly, Welcoming, Family-friendly, Organic, Sustainable, Adventurous

Industry: Tourism

The Fluffy Farm – Alpaca Farm – Submark
The Fluffy Farm – Alpaca Farm – Tote Bag
The Fluffy Farm – Alpaca Farm – Ticket Design 1
The Fluffy Farm – Alpaca Farm – Secondary Logo
The Fluffy Farm – Alpaca Farm – Business Card
The Fluffy Farm – Alpaca Farm – Primary Logo
The Fluffy Farm – Alpaca Farm – Ticket Design 2
The Fluffy Farm – Alpaca Farm – Primary Logo 2
The Fluffy Farm – Alpaca Farm – Ticket Design 3
The Fluffy Farm – Alpaca Farm – Secondary Logo 2
The Fluffy Farm – Alpaca Farm – Submark 2
The Fluffy Farm – Alpaca Farm – Ticket Design 4
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