Catpuccino Garden Café – Brand Identity – Submark Logo

Catpuccino Garden Café is a cat café with a big, beautiful garden and lovely indoor space. It’s the home of rescued cats that can be cuddled while relaxing in the peaceful garden with a delicious cup of tea or coffee.

The owners were looking for a branding that feels lightweight and kind-hearted. I've used a very natural and relaxed color palette that includes greens and browns to represent the nature aspect of the café. The logo typography is a mix of an elegant but friendly serif font and a cute script font. Their unique logo mark includes a hand drawn illustration of a cat in a mug surrounded by flowers.

Deliverables: Brand strategy, brand identity, illustration, paper cup and mug design, signage

Brand Words: Relaxed, Friendly, Natural, Lovely, Inviting, Harmonious, Kind

Industry: Hospitality, cafés and restaurants

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