Toddle – Baby Clothing Boutique – Secondary Logo

Toddle is a new clothing boutique from Belgium that sells premium baby clothes and accessories. Their clothes are made from high-quality and sustainable materials, and they were looking for a branding with unisex colors and a cozy and welcoming vibe.

For their brand identity, I’ve decided to use a neutral and warm color palette together with a friendly and playful font that still feels clean and premium. I’ve incorporated a little elephant mascot and a heart to represent the kind and caring personality of the brand.

Deliverables: Brand strategy, brand identity, tote bag design, product tags

Brand Words: Cozy, Warm, Inviting, Down-to-earth, Kind-hearted, Organic, playful

Industry: Clothing Boutiques, premium baby clothes

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