Pop This! is a start-up from the UK that sells ready-to-snack popcorn in pouch packaging. They are known for their unique flavors and wanted a branding that matches their fun and vibrant personality

The branding and packaging design is focused around color. I’ve used different color combinations for each flavor and paired them with a neutral brown and beige primary color palette. The colors are supported by a friendly typography based logo, modern sans serif fonts and little popcorn shapes as brand elements.