Attentive Change offers change management consulting for small to medium-sized companies to manage shifts from corporate cultures to more spirituality. The brand wants to help the workforce to a healthier and happier working life.

I’ve created a clean and modern sans serif logo that uses waves and loops to show positivity and change. The font is slightly stretched and rounded for a friendly and uplifting feel. The colors of the palette evoke feelings such as spirituality, inspiration, but also calm and purity. The branding reflects a strong business that can be trusted.