Fairy Dust is a start-up from Los Angeles that produces colored glitter powder to put in any kind of drink. Their glitter powder transforms water, cocktails, lemonade, or champagne in shimmery dreams. It’s available in many colors and all of them are vegan, sugar-free, and tasteless.
They were looking for a branding that is dreamy and feminine and conveys a feeling of magic. I’ve used a pink and white color palette and paired it with little stars and a pink marble texture on the packaging for the ultimate dreamy look.
Deliverables: Brand strategy, brand identity, pattern and textures, packaging box design, product design
Brand Words: Dreamy, Magical, Fairy-like, Feminine, Playful, Fun, Cute
Industry: Food & Beverages