Rainbows End is a gender-neutral and inclusive beauty brand from the UK. They are all about providing fun, vibrant make-up for regular make-up fans and drag queens alike. They offer unique make-up products for all genders, identities, skintones and expressions.

The goal was to show the brand’s open and quirky personality in a magical and elegant way. I’ve created a branding, product and packaging design that stands out on the shelf by using a memorable, vibrant colors and unique rainbow gradient textures. The minimalistic use of typography and additional elements makes sure that the already complex design doens’t feel busy.

Deliverables: Brand strategy, brand identity, product & packaging design, textures, sticker, thank you card, promotional material

Brand Words: Elegant, Fun, Authentic, Colorful, Quirky, Magical, Positive, Cheerful, Open

Industry: Beauty & Make-up

Rainbows End – Inclusive Makeup – Primary Logo
Rainbows End – Inclusive Makeup – Mascara product and packaging design
Rainbows End – Inclusive Makeup – thank you card, promotional material
Rainbows End – Inclusive Makeup – secondary logo
Rainbows End – Inclusive Makeup – primary logo 2
Rainbows End – Inclusive Makeup – packaging box design
Rainbows End – Inclusive Makeup – secondary logo 2
Rainbows End – Inclusive Makeup – Submark
Rainbows End – Inclusive Makeup – Lip Set product and packaging design
Rainbows End – Inclusive Makeup – foundation packaging and product design
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