Snooze is a luxury bedding brand from Norway that sells high quality bedding, blankets and pillows. They started their business in 2015 and wanted to rebrand 2022 for the cozy season – their most profitable time of the year.

Based on their target audience, we’ve decided to go for a minimalistic and premium look that still feels cozy and welcoming. The muted color palette feels warm and inviting. The elegant and detailed typography logo conveys a feeling of relaxation and gentleness through curves and overlapping elements.