Comfy Queens is a luxury loungewear brand for women. They are known for their lightweight, breathable, soft fabrics and sophisticated designs. Their mission is to supply women with luxury and cozy loungewear to relax and unwind.

They wanted their new branding to look high end and luxury, but also keep a feeling of coziness. I’ve created a customized and super elegant serif font for the logo and combined it with a handcrafted crown symbol. I went for a soothing and relaxing color palette that shows the cozy atmosphere of the brand.

Deliverables: Brand identity, shopping bag, clothing tags, branded packaging paper, thank you cards, box packaging

Brand Words: Sophisticated, Luxurious, Cozy, Relaxing, Calm, Timeless, Classy

Industry: Clothing boutiques

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